With a seamless blend of tradition and trendsetting, London is an iconic fashion capital. Whether you’re here for the best of the British heritage brands, love the classic high street shopping experience or enjoy treasure hunting along Portobello Road, there’s something for type of shopper. Need some inspiration? Check out our full Shopping in London guide that includes all of our favorite shopping streets, the best department stores and so much more.
This year, however, London is set to outdo itself, with immersive museum exhibitions showcasing the evolution of style to dazzling theatrical performances inspired by the world of high fashion. There’s never been a better time to experience the charms of London’s fashion landscape!
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Sargent and Fashion
Tate Britain, until July 7, 2024
Kick off your fashion journey at the prestigious Tate Britain by immersing yourself in the world of renowned portrait artist John Singer Sargent at the Sargent and Fashion exhibition. Discover Sargent’s masterful depiction of fashion and society through his elegant portraits, showcasing the glamour and sophistication of the late 19th and early 20th centuries. This captivating exhibition includes about 60 of Sargent’s paintings as well as beautiful period garments alongside the portraits they were worn in – a rare and unique opportunity!
DIVA and NAOMI at the V&A
Victoria & Albert Museum, DIVA until April 10, 2024 and Naomi opening June 22, 2024
Next, don’t miss the exhilarating DIVA exhibition dedicated to cultural icons and the power and creativity of fashion in defining a legend. From the first operatic prima donnas to present day performers like Cher, Elton John and Rhianna, this colorful and fascinating exhibition traces the history of what it means to be a powerful icon of style.
Opening this summer, the V&A presents NAOMI, the first ever exhibition that pays homage to the legendary fashion model Naomi Campbell. Explore Campbell’s iconic career spanning decades, from her groundbreaking runway appearances to her important collaborations and activism within the fashion industry.
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The Biba Story, 1964-1975
Fashion and Textile Museum, from March 22, 2024 – to September 8, 2024
Celebrating the iconic British brand Biba created by fashion illustrator Barbara Hulanicki, The Biba Story, 1964-1975 looks at the birth of a fashion phenomenon and the creation of the world’s first lifestyle label. Epitomizing the style of the 1960s and 1970s, this colorful brand sparked a fashion revolution. Find out how at London’s Fashion and Textile Museum this year!
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The Cult of Beauty
Wellcome Collection, until April 28, 2024
Venture beyond traditional fashion exhibitions and explore the intersection of art, beauty and desire at the Wellcome Collection’s The Cult of Beauty exhibition. Located at one of London’s most intriguing museums, this free exhibition delves into the allure of aestheticism and decadence in the late 19th century, exploring how artists and thinkers challenged societal norms through their radical expressions of beauty.
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Barbie®
Design Museum, from July 5, 2024 to February 23, 2025
No fashion-themed vacation would be complete without a visit to the iconic Barbie® exhibition at the Design Museum. Celebrating over six decades of Barbie with a focus on fashion, culture, architecture and even vehicle design, this immersive exhibition offers a nostalgic journey through the evolution of the world’s most famous doll.
The Devil Wears Prada
Dominion Theatre, West End, from October 24, 2024 to May 31, 2025
Plan a stylish London getaway this autumn and get your tickets early for the highly anticipated opening of The Devil Wears Prada in London’s West End. Based on the beloved novel and hit film, this theatrical adaptation features an original score by music legend Elton John and promises to dazzle audiences with its glamorous portrayal of the cutthroat world of fashion publishing.
Stay at the designer decorated Phillimore on London’s most exclusive street!
Plan the Ultimate London Fashion Getaway
Whether you’re a fashion aficionado or simply appreciate the artistry and creativity of the industry, a fashion-themed vacation to London offers an unforgettable journey through style, culture and innovation. From iconic exhibitions to theatrical performances, 2024 is the year to enjoy the vibrant tapestry of fashion in London. Book a London Perfect vacation rental for an equally stylish stay surrounded by excellent shopping, quick transport to the West End and easy access to London’s best museums. Plan the ultimate fashion getaway and prepare to be inspired by the endless possibilities of style in London!
