For us, London is a shopper’s paradise—a perfect mix of historic charm and cutting-edge fashion. Whether you’re looking for the latest trends or timeless classics, this city has something special for every style lover. We’ve curated a list of our five favorite shopping areas in London, each with its own unique character and an array of boutiques just waiting to be discovered.
Shop for antique treasures along Kensington Church Street.
1. Kensington High Street & Kensington Church Street
Kensington High Street is a must-visit for those who love a blend of high-end and high-street fashion. Less hectic than Oxford Street or Regent Street, here you can enjoy strolling along and popping in and out of shops. You’ll find the big brands, such as H&M, Zara and Uniqlo, but also a good selection of popular European brands. But that’s not all—venture over to Kensington Church Street, where you’ll discover antique shops and art galleries, making it a great destination for both fashionistas and collectors. For more shopping tips, check out our Kensington shopping guide.
Enjoy everything we love in Kensington with a stay at the charming Christie or Holland Cottage, both located in a peaceful spot just around the corner from Kensington High Street.
Luxury shopping with a charming twist in Eccleston Yards.
2. Elizabeth Street, Ebury Street & Eccleston Yards in Belgravia
Tucked away between Knightsbridge and Belgravia, Elizabeth Street feels like a well-kept secret of London. This charming street is home to designer boutiques, such as Jo Loves London, created by the founder of Jo Malone, and the iconic Philip Treacy hat shop, offering everything from luxury gifts to unique finds. Don’t miss strolling over to Ebury Street, where you’ll spot a little alley entrance to Eccleston Yards, a beautifully restored courtyard featuring independent shops and creative spaces. You can enjoy a stay in this elegant area at our luxurious three-bedroom Belgravia vacation rental.
3. King’s Road in Chelsea
For shoppers with a taste for the trendy, King’s Road in Chelsea is the place to be. Once associated with the counter-culture of the 1960s, today it boasts a mix of chic boutiques, international brands and stylish dining spots. Don’t miss the independent stores that give this area its creative flair. From fashion to home decor, King’s Road offers a truly diverse shopping experience. You’ll also want to stop in John Sandoe Books, easily London’s loveliest bookshop. Learn more about shopping hot spots like this in our Chelsea Shopping Guide.
Want to stay close to this vibrant shopping area? Our lovely two-bedroom Fleming vacation rental is located overlooking King’s Road in Chelsea.
Daunt Books in London’s Marylebone neighborhood. (credit)
4. Marylebone High Street
Head to sophisticated and charming Marylebone High Street where you’ll find a great selection of boutiques, lifestyle stores and bookshops like the renowned Daunt Books. It’s the perfect place for those who prefer a more relaxed shopping experience. The street’s village-like atmosphere makes it a pleasure to explore on foot. While you’re in the area, be sure to visit The Wallace Collection, an outstanding museum that is home to an incredible art collection as well as a lovely courtyard café when you need to rest your feet. Plus – the museum is free to visit!
5. Carnaby Street and Liberty in Soho
Carnaby Street, located in the heart of Soho, is synonymous with London’s fashion and music revolution of the 1960s. Today, it continues to attract shoppers with its vibrant atmosphere and diverse range of fashion-forward brands. Just around the corner, you’ll find Liberty, one of London’s most distinctive department stores known for its style and distinctive architecture. (Its wooden beams came from two sailing ships!) It’s a true destination for those in search of unique fashion and homeware.
Shopping in London is a stylish adventure, and these five areas are just a glimpse of what the city has to offer. Whether you’re staying in Kensington, Knightsbridge or Chelsea, each district presents its own shopping gems. To plan your ultimate London shopping trip, don’t forget to explore our in-depth London Shopping Guide for more information on where to shop, eat and experience the best of the city.
